Video Killed the (insert media and/or distribution model here) Star

If you’ve ever heard people talk about non-linear vs. linear media use (or distribution) and scratched your head, read this.

Then get used to the fact that all good and wonderful video does not have to flow from and/or through the channels that have been defined by studios and networks and executive producers and Steven Spielberg in the form of a “movie” or “television show”.

Get used to the fact that a lot of it can’t be found w/in your cable provider’s or Tivo’s channel line up or “at a theater near you” – and if it does end up at any of those places, it very well didn’t start there and then go into distribution in “other” media.

What to do when the “other” media become the places where trends develop w/o concern for what type of screen they show up on first?

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1 Comment

Filed under digital distribution, future of media, media usage, monetizing media, TV, video

One response to “Video Killed the (insert media and/or distribution model here) Star

  1. Pingback: I’m over this, too « Jerry Courtney's Blog

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