OK, so let’s pretend you’re a programmer of broadcast TV shows. You consider your “sweet spot” the 18-49 demographic. You see that your audience’s median age is 50 – i.e out of your “sweet spot” – yet the median age of US households is 38. Additionally, your smaller, nimbler rivals in cable have recently passed you up in terms of total viewing and appear to not be looking back, primarily based on the fact that they more effectively speak to and deliver younger viewers. What do you do? Let’s just say in this theoretical scenario, you’re not allowed to lead with the words “Television is stronger than ever” and rate increases.