It’s my blog and I’ll be a focus group of one if I wanna…
Personal proof that (a) advertising works and (b) media mix doesn’t matter:
At some point last week, I saw an advertisement, can’t remember in what medium, from Schlitz showing pics of middle class men from the 60s/70s that simply stated, “Your father was not a metrosexual.” Damn straight. Now he did drink Coors yellow bellies and Old Milwaukee, but, regardless, the man most definitively was not, and still isn’t and never will be, a metrosexual. And, frankly, I greatly admire the man and would personally prefer to not be referenced as such when it comes to selecting by beer.
Also at some point last week, I went down to my basement to grab a beer and it turned out to be my last. So at the subsequent liquor store trip on Saturday, guess what popped into my head as I turned up my nose at beer w/ lemonade in it, malt liquors w/ fruit flavors, and $10 six packs? That’s right: My father, and me, ain’t no damn metrosexual. Get me a case of Schlitz (and a six of Leinie’s Octoberfest and Shiner Bock – Yes! I can get it in MN!)!
Did I need a glitzy multi-media experience? Did I need to be “engaged” by Schlitz? Did I even need to remember if I saw the ad in print, online, TV or a billboard?
BTW, I could do a similar posting for Miller High Life.