I recently scolded some former team members of mine about their negative attitude towards people in this industry who are not technically inclined and thus suffer from minute cases of not understanding the digital media world in which we live. I quoted Gandhi. I reminded them this ignorance keeps those of us who are savvy in the digital media world in jobs. I will attempt to practice what I preach. I’m guessing I won’t be terribly successful. I expect a rebuke or two from those who know who they are…
When I saw this headline touted as if it’s new, ground-breaking news, all I can see pulsating in my brain is WTF?!?!?! Though I can’t quite put my finger on when I first saw this type of info reported, I’m relatively certain it was in the late 20th, or very early on 21st century.
Is this news because that holy grail of media measurement Nielsen is releasing this information because, obviously, their media measurement is the quintessential best (sarcasm, folks, pure and simple…how about a little more)? Yeah, that probably is news since, per Gandhi, Nielsen has done the ignore, laugh, fight and is now realizing in order to win (or at least reach parity) they need to change what they’re doing. Glad it took them roughly 10 years from the first time I saw this kind of data reported.
SERENITY NOW! (oh, look at me, quoting from a TV show even though I’m a heavy Internet user…Nielsen is so right…)