Monthly Archives: February 2010

Spur of the moment riff from Leadscon

Attending Leadscon right now.
The panel of industry leaders talking about what’s in store for lead generation in 2010 can’t seem to stop talking about “scale” as a key factor or input.
And then discussing the benefits of technological advancements to make marketing more effective and increasing quality.
I’m just not sold or just don’t get why “scale” remains so important as the ability to and benefits of understanding more about your audiences increases. Do we really need an ever-expanding, or at least the same proportionate sized, top of the funnel – this is how I’m interpreting “scale” – to make our marketing work harder for us?
Or, put another way, do we really need to shove more people into the top of our marketing funnels so we can help make sure better decisions are made by those same people later? Shouldn’t we help get the right people, at “scale” or not, started in the right direction vs trying to maximize the number at the top so we can get “efficiencies”?
Oh, wait, perhaps scale is needed since the regulatory landscape is “anti-business and pro-consumer” right now. Well, that’s a shame…

Leave a comment

Filed under Uncategorized

Don’t Love the Playa, Love the Game

"What are you going to do, then, when Twitter dies?"  

I heard these words at the iMedia Conference earlier this week.  The context really doesn't matter that much – other than to say it wasn't related to marketers shirking responsibility for engaging in or at least monitoring what is being said about them.  Topic for another day.

What I thought was move to another thing that allows me to hang out around the water coolers that I like hanging out around. 

Like this post.  I write it in Gmail to Posterous which then tweets it for me – which I have connected to my LinkedIn and Google Buzz – and posts it to my blog.  That's five different water coolers, only one of which is Twitter.  I'm sure I could find a few more inter-connected paths along the way.  Most notably, I choose to not use Facebook as that is a water cooler I don't tend to hang around much.

It really doesn't matter the platform through which discussions are produced and managed.  What matters is the phenomenon of more conversations being open to more people.  Love the game, not the playa.

Leave a comment

Filed under Uncategorized