Lump sat alone in a boggy marsh, totally motionless except for her heart
No, no, I’m kidding. I’m a kidder. At least I am now…later in this post, I’m going to be pretty serious…
“The modern Presidency is as much a vehicle for communication as for decision-making, and the relevant audiences are global.”
10.13.08 New Yorker, Talk of the Town, spelling out why BO makes more sense than JM (and SP for that matter)
When I see the blistering, sarcastic, sardonic tone of the commentary by “my friends” in the electorate – many of which also happen to be card-carrying members of that raggedy segment of the electorate known as the media/marketing/advertising industry – on the candidates via, primarily, what could be considered “global communication vehicles” (or, in current industry parlance, “social media” – Twitter, Facebook, blogs, etc.), I think you can all ZIP IT and just point to this quote.
Seriously, this freakin’ election has been going on for 2 years – more actually if you really think about it (BO’s speech at the DNC before becoming a senator, Bush crushing McCain in SC primary via dirty media tactics – I’ll come back to that later). Screaming at each other when you mostly all agree about something really isn’t helping. Effective frequency has been broached. Tell it to people who might need to be influenced – i.e. those who are undecided since media outlets on the left and the right are saying those few million of us who exist will be the ones deciding this thing.
Frankly, the tone of what’s being spewed forth from those outlets makes me think if I didn’t have a career in this media/marketing/advertising industry I’d probably just stay home because I can’t figure out which is the lesser of two evils. That, my friends, sounds like a potentially relevant strategy – be so derisive in your communication that you harden the base and generate so much disdain in the democratic process that the undecided just don’t bother. Short sighted, perhaps, but effective nonetheless.
For the love, people, most of you are in jobs where you need to figure out every day who the best prospects are for your or your clients’ messages, how you should best craft those messages to change perceptions and actions, and where/how often you need to say the things you need to say. Practice what you preach. Get out of the echo chamber.
And if you all really believe in the power of “social media”, seems this would be just the sort of thing “social media” can be used for to do more good in spreading the word in a beneficial way…right? Or is “social media” just about showing your network that you’re blistering, sarcastic and/or sardonic? Take a cue from BO – his use of social media as a positive force in spreading and effectively (and efficiently, I might add) explaining his message and refuting the other side’s POV has been masterful. It has had a great influence on this Indy.
Of course, I’m giving the vast rabble of the electorate a lot of credit for being rational people who will respond rationally when spoken to rationally. Worked pretty well in times of crisis for other Presidents – Abe in his speeches and proclimations leading up to and during the Civil War, FDR and his “fireside chats” during the Depression and WWII, JFK debating Nixon and during the Cuban missile crisis, etc. I think 2000 and 2004 proved pretty well when they’re spoken to irrationally w/o an effective or coherent rational response they will behave irrationally. It’s a shame JM decided it best to mimic those derisive tactics that brought him down in the ’00 primary. Against a rational and relatively impervious candidate (vs. a reactive and overly emotional one) they just don’t work. Oh, and remember it almost made you switch parties in ’04. Now that’s a true maverick.
BTW, I’m really liking “Global Communication Vehicle” as opposed to “social media”. “Social Media” feels less and less relevant every day – or maybe it’s brilliant in it’s simplicity…who knows w/ these things; as an industry we lose interest relatively quickly in buzzwords and trends, or maybe we think we’re just so damn good at developing new buzzwords and trends we feel the need to do so consistently to substantiate our existence and make our jobs seem a lot more complex and hard to keep up w/ – maybe we all just just double our aderol and suck it up. What was I saying again? Oh, yeah.
So, Global Communication Vehicle sounds really big and important. It has a nice sounding acronym – GCV. It refers to what is accomplished by using it – communication – vs. the container in which what happens occurs – media (though that whole “vehicle” at the end is a bit disconcerting, but, again, “V” right after the combo of “GC” just sounds so euphonious – someone get me a nickel for using that word now). It takes it beyond a seemingly trivial use – to socialize – and makes it seem like Colin Powell as Barack Obama’s top advisor on international matters could use it to fix Darfur or see K-G and B in Putin’s eyes. Ooo, new shiny object is prrriiiitttyyy…..